The National Readership Survey is an organisation formed to calculate target audience and social demographics through market research.
It is important for media producers to target A,B and C1 readers as this covers 55% of the population and they are the biggest audiences which attracts advertises to buy these magazines.
Bauer's reach
There is 62,641,000 people in the UK. Bauer reach 20,000,000 people in the UK. This is 1/3 of the population.
70% of all 15-24 year olds in the UK are reached by a Bauer brand at anytime. This is 5,567,000 people.
53% of Bauer's audience are A,B,C1 readers. 47% are C2, C, E readers. This means that Bauer media target a mass audience.
Bauer's radio's reach is 9,000,000. This means 9,000,000 people in the UK have listened to a Bauer Radio station in the last week. This is 18%. Over 53% of Bauer's radio station audiences are A,B,C1s. This is 4,791,000.
Bauer Media uses RAJAR figures to collate its listenership for all of its stations. It is even more important to get accurate local figures because it is tougher to sell advertising space on local radio.
RAJAR stands for Radio Joint Audience Research and it measures radio audiences in the UK. It is owned by the BBC and the Radio Centre.
Competitors
The main commercial competitor to Bauer Radio is Capital FM, who are owned by British company called Global Media. They also own Heart FM. They have recently took over Galaxy FM.
The other main competitor for the target demographic is BBC Radio 1 and local BBC radio stations.
Hallam FM
Hallam FM broadcast in South Yorkshire and North Midlands. Their genre of music is adult contemporary. It is the number one commercial station for the people of South Yorkshire. It was launched in October 1974. Hallam FM is part of the Bauer Place portfolio. Some of their presenters are Big John at Breakfast, Ollie Hayes and JK and Joel. Hallam FM's main competitors are Capital FM, BBC radio Sheffield, Dearne FM, BBC Radio 1 and Rother FM. These are both local and national radio stations.
Hallam FM's audience has an ABC1 profile of 37%. 54% of their listeners are female and 46% of listeners are male. The average demographic age of listeners of Hallam FM is 25-45. 361,000 people a week listen to Hallam FM. Hallam FM have a 28% of the commercial market share. Hallam FM sponsor both SWFC and SUFC stands. They are the only joint sponsor of both football teams.
You can access Hallam FM via the internet, apps, fm radio DAB and freeview. This makes it a simulcast. You can also download podcasts of previous radio shows. We can now access this due to diversified technology.
Hallam FM Radio Shows
Big John @Breakfast - This is weekdays from 6am - 10am. Therefore this targets people going to work, school, uni and college. The programme features a wide range of activities such as traffic update, school of the week and the local news.
BBC Radio Sheffield
The BBC are a public service broadcaster which is publicly funded by a licence fee which means they're a public funded service. It stands for British Broadcast Corporation. The BBC was set up in 1927, when it was only a radio station. The BBC was the only radio station in the UK making it a very important service. Lord Reith, the first director general of the BBC, said they had to do three things. This is to inform, educate and entertain. Still, all output still has to adhere to the original 1920s PSB ethos as the public still have to pay their licence fee.
BBC Radio Sheffield is a BBC local radio station which broadcasts in South Yorkshire and North Derbyshire. It broadcasts local traffic and weather updates creating a wide audience. BBC Radio Sheffield a horizontal integrated company broadcasting via DAB, apps and the internet. The audience reach of BBC Radio Sheffield is 8.4%. BBC Radio Sheffield conforms the BBC brand by having rememberable jingles and constantly advertising the BBC logo via synergy. BBC Radio Sheffield are a PSB broadcaster as they involve the audience massively on shows such as
Football Heaven - Every night between 6pm and 7pm have your say about your local team.
Toby Foster - Toby presents BBC Radio Sheffield's Bigger at Breakfast every weekday between 6:30am and 9am.
Steve White - Steve's show is between 5am and 6:30am on weekday mornings and also hear his Nothern Soul and Motown show every Wednesday between 7pm and 10pm.
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