Hi and
welcome to Learn Media Direct, the vlog that will educate you on how the media
industry operates. There are many
different variations of media, we call these mediums. Examples of these are TV, Radio, Newspapers,
Magazines, Websites and Social Networking.
You may be familiar with some types of media companies more than others,
but every single one of these types of media produce and distribute their texts. This means to create and to share media
texts.
There are
two different types of mediums, Conglomerates and Independents.
Many people
are not aware of media conglomerates and what they do. Media conglomerates are companies who own
large numbers of small companies. We call these small companies subsidiaries.
An example
of a media conglomerate are Bauer Media.
Bauer Media
Group are a German cross media conglomerate and are also the UK’s biggest
publishing group. They own Kerrang!
Radio, tv and magazine and Q radio, t.v and magazine. Music channels and radio
stations such as 4music, heat, magic, kiss and smash hits. Magazines such as Take a Break and That’s
Life as well as Total TVGuide.
Mediums such
as TV and Radio are measured in audience reach and by NRS social grades.
Audience reach means the number of audience members who are capable of
receiving these mediums. NRS Social
grades is the National Readership Survey who are an organisation formed to
calculate target audience and social demographics through market research. They find these demographics by following
this table. [social grade photo] It is important for media producers to target A,B
and C1 readers as this covers 55% of the population and they are the biggest
audiences which attracts advertises to buy these magazines.
Bauer's reach
There are 62,641,000 people in the UK. Bauer reach 20,000,000
people in the UK. This is 1/3 of the population.
70% of all 15-24 year olds in the UK are reached by a Bauer brand at
anytime. This is 5,567,000 people.
53% of Bauer's audience are A,B,C1 readers. 47% are C2, C, E
readers. This means that Bauer media target a mass audience.
Bauer's radio's reach is 9,000,000. This means 9,000,000 people in
the UK have listened to a Bauer Radio station in the last week. This is
18%. Over 53% of Bauer's radio station audiences are A,B,C1s. This is
4,791,000.
Bauer Media uses RAJAR figures to collate its listenership for all of
its stations. It is even more important to get accurate local figures
because it is tougher to sell advertising space on local radio. RAJAR
stands for Radio Joint Audience Research and it measures radio audiences in the
UK. It is owned by the BBC and the Radio Centre.
The main commercial competitor to Bauer Radio is Capital FM, who are
owned by British company called Global Media. They also own Heart FM.
They have recently taken over Galaxy FM.
The other main competitor for the target demographic is BBC Radio 1 and
local BBC radio stations.
Hallam FM
are a subsidiary owned by cross conglomerate company Bauer Media. Hallam
FM broadcast in South Yorkshire and North Midlands. Their genre of music
is adult contemporary. It is the number one commercial station for the people
of South Yorkshire. It was launched in October 1974. Hallam FM is part of
the Bauer Place portfolio. Some of their presenters are Big John at
Breakfast, Ollie Hayes and JK and Joel. Hallam FM's audience has an ABC1
profile of 37%. 54% of their listeners are female and 46% of listeners
are male. The average demographic age of listeners of Hallam FM is 25-45.
361,000 people a week listen to Hallam FM. Hallam FM have a 28% of
the commercial market share. Hallam FM sponsor both SWFC and SUFC stands.
They are the only joint sponsor of both football teams.
You can access Hallam FM via the internet, apps, fm radio DAB and
freeview. This makes it a simulcast. You can also download podcasts
of previous radio shows. We can now access this due to diversified
technology.
One of their most listened to
show is Big John @ Breakfast. This is a
weekday show from 6am - 10am. Therefore this targets people going to
work, school, university and college. The programme features a wide
range of activities such as traffic update, school of the week and the local
news.
One of Hallam FM’s main competitors in the area is BBC Radio
Sheffield, which is a subsidiary of national public service broadcaster BBC who
are funded by the licence fee. However this generally targets a different age
range. Hallam FM is more popular because of the way in which the brand has
successfully connected with the listeners of South Yorkshire, particularly with
events and competitions at Meadowhall Shopping Centre. One of the most
successful competitions is where a member of the public sat in a perspex box in
Meadowhall and had to come out after exactly one hour without any watch. If
they did they won £2000. Other competitors in the area are Real Radio, Trax FM,
Dearne Valley FM.
The operating models of Hallam FM include the news team, marketing & promotion, advertising & sales, script writing, presenting team, production & technical team and the legal and ethical department. Each different operating model at Hallam FM has a different role to play in ensuring the institute stays successful. For example, the legal and ethical department deal with copyright issues. The script writing team ensure the content is suitable for their target audience.
The operating models of Hallam FM include the news team, marketing & promotion, advertising & sales, script writing, presenting team, production & technical team and the legal and ethical department. Each different operating model at Hallam FM has a different role to play in ensuring the institute stays successful. For example, the legal and ethical department deal with copyright issues. The script writing team ensure the content is suitable for their target audience.
That’s all we’ve got time for I’m afraid. Thanks for listening from Learn Media Direct!
