Big John @ Breakfast on Hallam Fm
Presenters:
- Alex Richardson (weather man)
- Hallam FM, on Twitter, Facebook.
- Text Hallam your message 63103
Adverts: (aida marketing)
- Caller about traffic news
- Police women talking on news
- Angelina Jolie & Brad Pitt, £12,000,000 island
Competitors/Sponsor Companies:
-Capital FM
-Real Radio
-Peak FM
-BBC Radio Sheffield
-BBC Radio 1
Local Events Sponsored by Station:
- Collecting toys for under privileged children in South Yorkshire
-Hallam FM Party Live
Hallam FM are a subsidiary owned by cross conglomerate
company Bauer Media. Hallam FM broadcast in South Yorkshire and North
Midlands. Their genre of music is adult contemporary. It is the number
one commercial station for the people of South Yorkshire. It was launched in
October 1974. Hallam FM is part of the Bauer Place portfolio. Hallam FM is financially successful as it is funded by Bauer which is a multi-million pound conglomerate.
The notorious breakfast show, Big John @ Breakfast is targeted at people who get up early in a morning either on their way to work, school or people who are just early birds. Breakfast shows are a great way to build positive relationships with the audience as they feel emotionally connected to the presenters as their easy uplifting tone makes mornings more bearable and also informs them about local news, traffic updates and weather forecast. Big John @ Breakfast has an audience demograhpic of 37% ABC1. This is a low percentage for Bauer as a conglomerate as South Yorkshire is classed as a deprived area meaning the average income is below national average. 54% of their listeners are female whereas 46% of their listeners are male. This is because a higher percentage of women are participating in the daily school run. The average age of listenership is 25-45. This is because the content and music choice is more appealing to more mature adults. This could be when they're driving to, or from, work and dropping kids off at school and nursery. However it is available for everyone to listen to via DAB, applications, the internet and also on analogue. The genre of Hallam FM as a whole is adult contemporary which consists of mainstream pop, indie rock alternative, 80s classics and 90s floorfillers. Just Big John @ Breakfast alone, is more mainstream pop/rock which appeals to a more diverse audience therefore it is an appropriate choice.
Big John @ Breakfast consists of 4 key presenters, Big John, Janine Jones, Producer James and Alex Richardson who is the weather man. The show connotes friendship as Big John, Janine and James are all close friends with strong opinionated personalities which makes the discussion topics of the show feel more genuine to their audience, creating a social bond. The accents and dialect of the presenters are regional, again, creating a comfortable friendly bond with the listeners. The tone of the presenters is very upbeat and enthusiastic brightening the listener's mood.
Podcast from Big John @ Breakfast On Hallam FM on the 02/12/13 6am - 9am
Specific clip from 6:40am-7:10am.
The show begins with 4 local, regional and national adverts. The first is Subway, which is promoting their new low calorie range. This appeals to every listener but mainly to people wanting to lose weight and keep fit perhaps listeners who could be on their morning run or workout whilst listening to the station. This is a national advertisement as there is Subway stores throughout the country. The second advert is from South Yorkshire Police giving a festive drink awareness campaign aimed at those listeners aged 18 and above. This is a local and regional advert used to advise members of the community to stay responsible this Christmas. The third advert used is by Burrows, a local car company located in Sheffield. This local advert advertises the business aiming to create more custom to those with car problems and who are interested in buying a new vehicle. The final advert is an international advert showing the new Hollywood blockbuster Gravity. This has been advertised as their are a number of cinemas located around South Yorkshire which people may regularly visit the cinema or for those who fancy a day out. Advertising films which are being shown in local cinemas increases the local economy. Each one of these adverts is played continuously in order to absorb the listener. Next Wake Me Up by Avicii is played. This song is a mainstream dance anthem which is currently in the charts, meaning a variety of people will be familiar with it. This song is very upbeat meaning it will generally put people in a good mood in a morning when they hear it. After this, Big John greets all of the listeners by exclaiming 'Hello! You Ok?' Speaking informally makes the listener feel like Big John is speaking directly to them, connoting friendliness. He continues to speak, announcing the predicted weather for the day and constantly reminding people of the time. This is very helpful to the listener, especially if they are getting ready whilst listening as it will help them determine appropriate clothing for the weather conditions of the day. He then asks a question, which engages the listener. He asks '79% of men in South Yorkshire lie to their partners about what at Christmas?' This question is very relevant to the population of male listeners. Also, because there is a lower percentage of listeners, it is important to make sure they're just as involved in the show as females. He reads out some answers out which listeners have text in. This connotes the involvement of the audience and makes other listeners feel they can join in too. Next, a voxpop is used to bring the audience's involvement to more attention. He finishes this by asking other people what they think and encourages them to call in and one lucky winner could win a prize for their partner. He finishes this section with another song. Although this sounds long and complex, the dialogue only happens for about 3 minutes. This is to ensure the listener continues to stay engaged. He plays Naughty Boy ft Emile Sande - Lifted. This song again is upbeat but subtle, creating a nice easy listen first thing in a morning.
After the song break, Big John greets the audience again telling them the time and weather forecast of the day. This is to greet new listeners as well as update current listeners. He repeats his previous question
'79% of men in South Yorkshire lie to their partners about what at Christmas?' It is a very clever idea to put a place to the question as the people from the region are notorious for being very proud of where they're from. This use of personifying the question instantly engages more listeners. Another voxpop is used when Big John rings up someone who has the answer correct, and instantly gives away 4 cinema tickets just in time for Christmas. He jokes around saying you 'wrap them up for Christmas' which makes the winner laugh. This whitty humour is what Big John is notorious for.
Heat showbiz is mentioned in order to share the Bauer portfolio and advertise itself. This is an example of cross-branding cohesion.
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