LO3: Task 4: KTA 1: Vlog 4: Advertising and Distribution of Specific Media Products

Hello and welcome back to Learn Media Direct.  Today you are going to be learning about broadcasting radio via DAB and multiplexing.

DAB stands for Digital Audio Broadcasting.  It is a way of broadcasting radio digitally via a network of transmitters. It provides listeners with more choice, digital sound quality and more information. Because of the way DAB technology works; broadcasters can transmit many more stations than ever before. Listeners in most major towns and cities in the UK can receive between 30 and 50 radio stations with a digital radio, in many cases that's more than double what's available on analogue.  Analogue transmission is a form of old broadcasting, which is transmitted by FM and AM.  Analogue transmission has now been taken over by DAB as it uses the spectrum more efficiently than analogue making it more possible to broadcast more channels on the same frequency.

Because DAB broadcasts computer code, known as binary, it can be compressed.  When multiple programs are compressed into one spectrum, this is called multiplexing. 

This diagram will help you understand how analogue and DAB work.  Digital multiplexing allows audiences to have more choice of radio stations.  In each area, a number of stations broadcast together in a multiplex.  The multiplex operator holds a license and builds a transmitter network.

Bauer Media own their own multiplex, which they have regionally, where they broadcast both local and national radio stations, such as Hallam FM.   Bauer’s South Yorkshire multiplex is the only one in Sheffield therefore other local radio stations such as BBC Radio Sheffield pay Bauer to use their broadcasting system.

That’s all for now! Short but sweet and I hope you now know about multiplex broadcasting.   Thanks from Learn Media Direct.

  

Once again, welcome back to Learn Media Direct.  Today we will be discussing advertising and how radio stations, such as Hallam FM are advertised.

Advertising plays a major role in promoting and getting something out there. Hallam FM are advertised by Bauer Media on their website portfolio.  They also pay advertising companies such as Clear Channel to advertise the station via billboards, on the side of busses, in bus stops, on television and online.  

In order to advertise successfully, Bauer Media must  regulate to the  codes set by the ASA. They must ensure they do not…

1)   Promote violence or sexual content

2)   Discriminate against race or gender

3)   Promote alcohol or drug use

4)   Must not mislead or offend the audience

5)   Must be appropriate for a variety of audience members

That’s all for now! Cya