LO1: Task 2: Feedforward Sheet

LO1: Task 2: Feedback Sheet

LO1: Task 2: KTA 2: Vlog 2: Analysis of a Media Product

 Hi and welcome back to Learn Media Direct! In this vlog I'm going to be teaching you about my local radio station, Hallam FM.  Hallam FM is a subsidiary owned by cross-media conglomerate company Bauer Media. Hallam FM broadcast in South Yorkshire and the North Midlands.  Their genre of music is adult contemporary. It is the number one commercial station for the people of South Yorkshire.  It was launched in October 1974.  Hallam FM is part of the Bauer Place portfolio. It is financially  successful as it is funded by Bauer which is a multi-million pound conglomerate. We asked some members of the UTC their opinion on Hallam FM.  Big John @ Breakfast has an audience demographic of 41% ABC1 listeners.  This is a low percentage for Bauer as a conglomerate as South Yorkshire is classed as a deprived area meaning the average income is below national average. 51% of their listeners are female whereas 49% of their listeners are male. This is because a high percentage of women participate in the daily school run. The average age of listeners is 25-45. This is because the content and music choice is more appealing  for adults.
" I think my favorite show on Hallam FM is probably; Big John at Breakfast."
"Yeah, i really like Big John at Breakfast"
"What times it actually on till?"
"I think it starts at 6"
 "6?!"
"Yeah and it finishes at 9"
"Who listens to that?"
"generally people getting up early and people going to work"
"owh yeah, i really like Big John"
"Who are the other presenters on it?"
"Jennine and producer James"
"You cant forget Alex the weather man"
"owh yeah, they have such a laugh i really like listening to them"
"I can really relate to what they're on about"
"Yeah they really make my day."
In order to understand why the public feel so emotionally connected to Hallam FM, we decided to analyze a podcast from Big John at Breakfast. The show aired on the 2nd of December 2013. As the show is 3 hours long we specifically looked at 6:40 am until 7:10 am, we chose this section because it is the peak time of the show. The show begins with four local, regional and national adverts.
*subway add*
The first is subway; which is promoting their new low calorie range, this appeals to every listener but mainly to people wanting to lose weight or keep fit. Perhaps listeners on a morning run or workout listening to the station. This is a national advertisement as there are subway stores through out the country.
*South Yorkshire police department add*
The second advert is from south Yorkshire giving a festive awareness campaign given to listeners aged 18 and above. This is a local and regional advert used to advertise to members of the community to stay responsible this Christmas. 
*Burrows Cars add*
 The third advert is by burrows; a local car company located in Sheffield. This local company advertises their business aiming to create more custom to those with car problems and who are interested in buying a new vehicle.
*Gravity add*
The final advert is an international adverts showing the new Hollywood blockbuster Gravity. This is being advertised as there are a number of cinemas located around South Yorkshire which people may regularly visit, or those who fancy a day out. Advertising films which are being shown in local cinemas increases local economy. Next 'Wake Me Up' by Avici is played.
*Song*
 This song is a mainstream dance anthem which is currently in the charts, meaning a variety of people will be familiar with it. The song is very upbeat meaning it will generally put people in a good mood in a morning when hearing it. 
*Big John clip*
Big john informally makes the listener feel like he is speaking directly to them, connoting friendliness. He continues predicting the weather forecast for the day and constantly reminding people of the time. This is helpful to this listener especially if they're getting ready while listening as it will help them choose appropriate clothing for the weather that day. 
*Question clip for active audience*
This question is relevant to the population of male listeners. Also because there is a low percentage of male listeners it is important that they are just as involved as the female listeners. We asked the question to some people in the UTC to see their responses. 
*clips of responses*
 He finishes the section with another song. Although this sounds long and complex, the dialogue only lasts for roughly 3 minutes. This is to ensure that the listeners stay engaged. Then Naught Boi ft. Emili Sande is played.
*song played*
This song is upbeat but subtle again creating an easy listen first thing in a morning. A Vox pop is used when Big John rings up listeners who have correctly answered the repeated question. And instantly gives away free cinema tickets in time for Christmas. 
*example of Voxpop*
Heat showbiz is mentioned to show the Bauer portfolio and advertise it self. This is an example of cross branding cohesion. 
I hope you've found this information helpful, watch out for more from Learn Media Direct.

LO1: Task 2: KTA 1: Research into Media Products

Big John @ Breakfast on Hallam Fm

Presenters:

- Big John

- Janine Jones

- Producer James 

- Alex Richardson (weather man)

Jingles:

- Big John At Breakfast

- News

- Hallam FM, on Twitter, Facebook.

- This is Hallam FM

- Text Hallam your message 63103 

Adverts: (aida marketing)

- Crystal Peaks

- Lyods Bank

- Flu Camp

- Outlook.com

- Subway

- TomTom

- Asons Solicitors 

- South Yorkshire Police

- Kiddie Care

- DFS

- Vodafone

- Meadow hall

- Wustor

- Thompson Travel

Music:

- Duke Dumont

- Lorde 

- Olly Murs

- John Newman

- Pulp

Vox Pops:

- Caller about traffic news

- Police women talking on news

Discussion topics:

- Toy Story 3

- Angelina Jolie & Brad Pitt, £12,000,000 island

- Traffic news

- Hallam FM party live

- Local News

- National News

- Sports

- Weather

Competitors/Sponsor Companies:

-Capital FM

-Real Radio

-Peak FM

-BBC Radio Sheffield

-BBC Radio 1

Local Events Sponsored by Station:

- Collecting toys for under privileged children in South Yorkshire

-Hallam FM Party Live

Hallam FM are a subsidiary owned by cross conglomerate company Bauer Media. Hallam FM broadcast in South Yorkshire and North Midlands.  Their genre of music is adult contemporary. It is the number one commercial station for the people of South Yorkshire. It was launched in October 1974.  Hallam FM is part of the Bauer Place portfolio.  Hallam FM is financially successful as it is funded by Bauer which is a multi-million pound conglomerate.  

The notorious breakfast show, Big John @ Breakfast is targeted at people who get up early in a morning either on their way to work, school or people who are just early birds. Breakfast shows are a great way to build positive relationships with the audience as they feel emotionally connected to the presenters as their easy uplifting tone makes mornings more bearable and also informs them about local news, traffic updates and weather forecast.  Big John @ Breakfast has an audience demograhpic of 37% ABC1.  This is a low percentage for Bauer as a conglomerate as South Yorkshire is classed as a deprived area meaning the average income is below national average.  54% of their listeners are female whereas 46% of their listeners are male.  This is because a higher percentage of women are participating in the daily school run.     The average age of listenership is 25-45.  This is because the content and music choice is more appealing to more mature adults. This could be when they're driving to, or from, work and dropping kids off at school and nursery.  However it is available for everyone to listen to via DAB, applications, the internet and also on analogue.  The genre of Hallam FM as a whole is adult contemporary which consists of mainstream pop, indie rock alternative, 80s classics and 90s floorfillers.   Just Big John @ Breakfast alone, is more mainstream pop/rock which appeals to a more diverse audience therefore it is an appropriate choice.  

Big John @ Breakfast consists of 4 key presenters, Big John, Janine Jones, Producer James and Alex Richardson who is the weather man. The show connotes friendship as Big John, Janine and James are all close friends with strong opinionated personalities which makes the discussion topics of the show feel more genuine to their audience, creating a social bond.   The accents and dialect of the presenters are regional, again, creating a comfortable friendly bond with the listeners.  The tone of the presenters is very upbeat and enthusiastic brightening the listener's mood.  

Podcast from Big John @ Breakfast On Hallam FM on the 02/12/13 6am - 9am

Specific clip from 6:40am-7:10am.

The show begins with 4 local, regional and national adverts. The first is Subway, which is promoting their new low calorie range.  This appeals to every listener but mainly to people wanting to lose weight  and keep fit perhaps listeners who could be on their morning run or workout whilst listening to the station. This is a national advertisement as there is Subway stores throughout the country. The second advert is from South Yorkshire Police giving a festive drink awareness campaign  aimed at those listeners aged 18 and above.  This is a local and regional advert used to advise members of the community to stay responsible this Christmas.   The third advert used is by Burrows, a local car company located in Sheffield.  This local advert advertises the business aiming to create more custom to those with car problems and who are interested in buying a new vehicle.   The final advert is an international advert showing the new Hollywood blockbuster Gravity. This has been advertised as their are a number of cinemas located around South Yorkshire which people may regularly visit the cinema or for those who fancy a day out. Advertising films which are being shown in local cinemas increases the local economy. Each one of these adverts is played continuously in order to absorb the listener.   Next Wake Me Up by Avicii is played.  This song is a mainstream dance anthem which is currently in the charts, meaning a variety of people will be familiar with it.  This song is very upbeat meaning it will generally put people in a good mood in a morning when they hear it.  After this, Big John greets all of the listeners by exclaiming 'Hello! You Ok?' Speaking informally makes the listener feel like Big John is speaking directly to them, connoting friendliness.   He continues to speak, announcing the predicted weather for the day and constantly reminding people of the time.  This is very helpful to the listener, especially if they are getting ready whilst listening as it will help them determine appropriate clothing for the weather conditions of the day.  He then asks a question, which engages the listener.  He asks '79% of men in South Yorkshire lie to their partners about what at Christmas?'  This question is very relevant to the population of male listeners.  Also, because there is a lower percentage of listeners, it is important to make sure they're just as involved in the show as females.   He reads out some answers out which listeners have text in.  This connotes the involvement of the audience and makes other listeners feel they can join in too.  Next, a voxpop is used to bring the audience's involvement to more attention. He finishes this by asking other people what they think and encourages them to call in and one lucky winner could win a prize for their partner.   He finishes this section with another song.   Although this sounds long and complex, the dialogue only happens for about 3 minutes.  This is to ensure the listener continues to stay engaged.   He plays Naughty Boy ft Emile Sande - Lifted.  This song again is upbeat but subtle, creating a nice easy listen first thing in a morning.

After the song break, Big John greets the audience again telling them the time and weather forecast of the day.  This is to greet new listeners as well as update current listeners.  He repeats his previous question '79% of men in South Yorkshire lie to their partners about what at Christmas?' It is a very clever idea to put a place to the question as the people from the region are notorious for being very proud of where they're from.  This use of personifying the question instantly engages more listeners.  Another voxpop is used when Big John rings up someone who has the answer correct, and instantly gives away 4 cinema tickets just in time for Christmas.  He jokes around saying you 'wrap them up for Christmas' which makes the winner laugh.  This whitty humour is what Big John is notorious for.

Heat showbiz is mentioned in order to share the Bauer portfolio and advertise itself.  This is an example of cross-branding cohesion.  

LO1: Task 1: Updates

LO1: Task 1: Feedforward Sheet

LO1: Task 1: Feedback Sheet

LO1: Task 1: KTA 5: Vlog 1: Media Institutions

 

Hi and welcome to Learn Media Direct, the vlog that will educate you on how the media industry operates.  There are many different variations of media, we call these mediums.   Examples of these are TV, Radio, Newspapers, Magazines, Websites and Social Networking.  You may be familiar with some types of media companies more than others, but every single one of these types of media produce and distribute their texts.  This means to create and to share media texts.    

There are two different types of mediums, Conglomerates and Independents. 

Many people are not aware of media conglomerates and what they do.   Media conglomerates are companies who own large numbers of small companies. We call these small companies subsidiaries. 

An example of a media conglomerate are Bauer Media.

Bauer Media Group are a German cross media conglomerate and are also the UK’s biggest publishing group.  They own Kerrang! Radio, tv and magazine and Q radio, t.v and magazine. Music channels and radio stations such as 4music, heat, magic, kiss and smash hits.  Magazines such as Take a Break and That’s Life as well as Total TVGuide. 

Mediums such as TV and Radio are measured in audience reach and by NRS social grades. Audience reach means the number of audience members who are capable of receiving these mediums.   NRS Social grades is the National Readership Survey who are an organisation formed to calculate target audience and social demographics through market research.   They find these demographics by following this table. [social grade photo] It is important for media producers to target A,B and C1 readers as this covers 55% of the population and they are the biggest audiences which attracts advertises to buy these magazines.   

Bauer's reach

There are 62,641,000 people in the UK.   Bauer reach 20,000,000 people in the UK.  This is 1/3 of the population.

70% of all 15-24 year olds in the UK are reached by a Bauer brand at anytime.  This is 5,567,000 people.

53% of Bauer's audience are A,B,C1 readers.   47% are C2, C, E readers.  This means that Bauer media target a mass audience.

Bauer's radio's reach is 9,000,000.  This means 9,000,000 people in the UK have listened to a Bauer Radio station in the last week.  This is 18%. Over 53% of Bauer's radio station audiences are A,B,C1s. This is 4,791,000.

Bauer Media uses RAJAR figures to collate its listenership for all of its stations.  It is even more important to get accurate local figures because it is tougher to sell advertising space on local radio. RAJAR stands for Radio Joint Audience Research and it measures radio audiences in the UK. It is owned by the BBC and the Radio Centre.

The main commercial competitor to Bauer Radio is Capital FM, who are owned by British company called Global Media.  They also own Heart FM.  They have recently taken over Galaxy FM.

The other main competitor for the target demographic is BBC Radio 1 and local BBC radio stations.

Hallam FM are a subsidiary owned by cross conglomerate company Bauer Media. Hallam FM broadcast in South Yorkshire and North Midlands.  Their genre of music is adult contemporary. It is the number one commercial station for the people of South Yorkshire. It was launched in October 1974.  Hallam FM is part of the Bauer Place portfolio.  Some of their presenters are Big John at Breakfast, Ollie Hayes and JK and Joel.   Hallam FM's audience has an ABC1 profile of 37%.  54% of their listeners are female and 46% of listeners are male.  The average demographic age of listeners of Hallam FM is 25-45.  361,000 people a week listen to Hallam FM.  Hallam FM have a 28% of the commercial market share.  Hallam FM sponsor both SWFC and SUFC stands.  They are the only joint sponsor of both football teams.

You can access Hallam FM via the internet, apps, fm radio DAB and freeview.  This makes it a simulcast.  You can also download podcasts of previous radio shows.   We can now access this due to diversified technology.

 One of their most listened to show is Big John @ Breakfast.  This is a weekday show from 6am - 10am.  Therefore this targets people going to work, school, university and college.   The programme features a wide range of activities such as traffic update, school of the week and the local news.

One of Hallam FM’s main competitors in the area is BBC Radio Sheffield, which is a subsidiary of national public service broadcaster BBC who are funded by the licence fee. However this generally targets a different age range. Hallam FM is more popular because of the way in which the brand has successfully connected with the listeners of South Yorkshire, particularly with events and competitions at Meadowhall Shopping Centre. One of the most successful competitions is where a member of the public sat in a perspex box in Meadowhall and had to come out after exactly one hour without any watch. If they did they won £2000. Other competitors in the area are Real Radio, Trax FM, Dearne Valley FM.


The operating models of Hallam FM include the news team, marketing & promotion, advertising & sales, script writing, presenting team, production & technical team and the legal and ethical department.   Each different operating model at Hallam FM has a different role to play in ensuring the institute stays successful.  For example, the legal and ethical department deal with copyright issues.  The script writing team ensure the content is suitable for their target audience.

That’s all we’ve got time for I’m afraid.  Thanks for listening from Learn Media Direct!

LO1 Task 1: KTA 4: NRS Social Grades

NRS Social Grades
The National  Readership Survey is an organisation formed to calculate target audience and social demographics through market research.

It is important for  media producers to target A,B and C1 readers as this covers 55% of the population and they are the biggest audiences which attracts advertises to buy these magazines.

Bauer's reach
There is 62,641,000 people in the UK.   Bauer reach 20,000,000 people in the UK.  This is 1/3 of the population.

70% of all 15-24 year olds in the UK are reached by a Bauer brand at anytime.  This is 5,567,000 people.

53% of Bauer's audience are A,B,C1 readers.   47% are C2, C, E readers.  This means that Bauer media target a mass audience.

Bauer's radio's reach is 9,000,000.  This means 9,000,000 people in the UK have listened to a Bauer Radio station in the last week.  This is 18%. Over 53% of Bauer's radio station audiences are A,B,C1s. This is 4,791,000.

Bauer Media uses RAJAR figures to collate its listenership for all of its stations.  It is even more important to get accurate local figures because it is tougher to sell advertising space on local radio.

RAJAR stands for Radio Joint Audience Research and it measures radio audiences in the UK. It is owned by the BBC and the Radio Centre.

Competitors
 The main commercial competitor to Bauer Radio is Capital FM, who are owned by British company called Global Media.  They also own Heart FM.  They have recently took over Galaxy FM.

The other main competitor for the target demographic is BBC Radio 1 and local BBC radio stations.

Hallam FM
Hallam FM broadcast in South Yorkshire and North Midlands.  Their genre of music is adult contemporary. It is the number one commercial station for the people of South Yorkshire. It was launched in October 1974.  Hallam FM is part of the Bauer Place portfolio.  Some of their presenters are Big John at Breakfast, Ollie Hayes and JK and Joel.   Hallam FM's main competitors are Capital FM, BBC radio Sheffield, Dearne FM, BBC Radio 1 and Rother FM.  These are both local and national radio stations.
Hallam FM's audience has an ABC1 profile of 37%.  54% of their listeners are female and 46% of listeners are male.  The average demographic age of listeners of Hallam FM is 25-45.  361,000 people a week listen to Hallam FM.  Hallam FM have a 28% of the commercial market share.  Hallam FM sponsor both SWFC and SUFC stands.  They are the only joint sponsor of both football teams.
You can access Hallam FM via the internet, apps, fm radio DAB and freeview.  This makes it a simulcast.  You can also download podcasts of previous radio shows.   We can now access this due to diversified technology.

Hallam FM Radio Shows
Big John @Breakfast - This is weekdays from 6am - 10am.  Therefore this targets people going to work, school, uni and college.   The programme features a wide range of activities such as traffic update, school of the week and the local news.

BBC Radio Sheffield

The BBC are a public service broadcaster which is publicly funded by a licence fee which means they're a public funded service. It stands for British Broadcast Corporation. The BBC was set up in 1927, when it was only a radio station.  The BBC was the only radio station in the UK making it a very important service.  Lord Reith, the first director general of the BBC, said they had to do three things.  This is to inform, educate and entertain.  Still, all output still has to adhere to the original 1920s PSB ethos as the public still have to pay their licence fee.

BBC Radio Sheffield is a BBC local radio station which broadcasts in South Yorkshire and North Derbyshire.  It broadcasts local traffic and weather updates creating a wide audience.  BBC Radio Sheffield a horizontal integrated company broadcasting via DAB, apps and the internet.  The audience reach of BBC Radio Sheffield is 8.4%.  BBC Radio Sheffield conforms the BBC brand by having rememberable jingles and constantly advertising the BBC logo via synergy. BBC Radio Sheffield are a PSB broadcaster as they involve the audience massively on shows such as

Football Heaven - Every night between 6pm and 7pm have your say about your local team.

Toby Foster - Toby presents BBC Radio Sheffield's Bigger at Breakfast every weekday between 6:30am and 9am.

Steve White - Steve's show is between 5am and 6:30am on weekday mornings and also hear his Nothern Soul and Motown show every Wednesday between 7pm and 10pm.

LO1 Task 1: KTA 3: Independent Companies

Sheffield Live!

Sheffield Live! is an independent radio station meaning it is not owned by any other company.  It operates in a different way.  Sheffield Live! is a community radio station.  According to Ofcom (2011) "Community radio stations are small-scale, not-for-profit radio stations operated for the good of members of the public or of particular communities and in order to deliver social gain."  Community radios has four mandatory requirements:
1.  Community radio stations must provide a service for groups.
2.  They must facilitate discussion and expression of opinion within the community served.
3.  They must provide training or education to people not employed by the station.
4.  Community radio stations must also help to strengthen the community served.

Who are Sheffield Live!?

The independent company who run Sheffield Live! are Commedia Sheffield Ltd.  It is run by Sangita Basudev.  It is on 93.2MHz.  Sheffield Live! was awarded a licence by Ofcom to operate as a community radio station because it follows the regulations.  Sheffield Live! content cannot cross over with mainstream radio.  Target listenership reach for Sheffield Live! is less than 50,000.  Survey results show that 32,000 adults tune into Sheffield Live! every week.  The people of Sheffield it is particularly aimed at are those resident in
-Central
-Nether Edge
-Broomhill
-Crookes
-Walkley
-Burngreave
-Manor
-Arbourthorne
-Gleadless
-Darnall

Music output at Sheffield Live! is very diverse such as reggae, ragga, jungle, Asian pop and traditional and Latin.  Community radio services cannot gain more than 50% of running costs from one source advertising or on-air sponsorship. It has to rely on the public with donations and fundraising.   Regulator Ofcom also makes available an amount of funding annually through its Community Radio Fund.  You cannot access Sheffield Live! via DAB radio, Freeview or applications.  It runs on analogue technology via FM transmitters.  This is a form of old radio media.  You can also stream Sheffield Live! via their website.  You can also download podcasts incase you miss your favourite show.


Public Service Broadcasting (PSB) - Funding from the public
Independent Radio - Radio not owned by anyone else.
Community Radio - Operates to benefit the community
Ofcom - Regulatory body for broadcasting

Broadcasting Act (1990)
Community Radio Order (2004)

LO1 Task 1: KTA 2: Case Studies

Bauer Media Group
-Bauer Media Group is a German publishing company
- UK's biggest publishing group

Brand - A name, logo, term, design or symbol which identifies the company.

Virgin is an example of a brand, it is also a cross media conglomerate.

Portfolio - A collection of investments
Joint Venture - A company owned by two companies and is mutually beneficial

LO1 Task 1: KTA 1: Research into Media Industries Production

Radio Stations

- Hallam FM
- BBC Radio Sheffield
- Sheffield Live!
- BBC Radio 1
- BBC Radio 2
- BBC Radio 1xtra- Absolute Radio- Real Radio
- Classic FM
- Capital FM
- BBC Radio 5 Live
- Choice FM
- Red Road FM

- BBC Asian Network
- Heart FM
- Viking FM
- Magic FM- Kerrang! Radio
- XFM  

Production - The process of making a media text
Distribution - The process of getting a media text to the audience
                    - Marketing and promotion
Exchange - The process of an audience 'consuming' a media text
                 - It also includes the ways in which audiences 'read' a text
Media Conglomerates - A company who owns a large number of smaller companies (subsidiaries)

News Corp International is a media conglomerate.  It owns The Sun newspaper, The Sunday Times newspaper, Fox TV, Sky TV and the National Geographic Channel.

Cross Media Conglomerates - A company who owns different types of mediums

Three examples of cross media conglomerates are Disney, Time Warner and Viacom.
Disney - TV, film and animation.
Time Warner - Film, TV and magazines.
Viacom - TV, film and games.

Independent Company - A company not owned by a conglomerate

Sheffield Live! and Warp Films are examples of independent companies.

Audience Reach - The number of audience members who are capable of receiving a media message

Passion - National radios
Place - Local radios
DAB - Digital Audio Broadcasting